Key factors for successful washing powder marketing

POSTED ON 03-Dec-2021 BY AOGRAND

Key factors for successful washing powder marketing
  1. Washing powder product quality
Checking labels is now the norm, because informed detergent consumers want to know what they got. People are becoming more aware of the health effects of what they consume, and brands that do not meet the more critical market standards will be left behind.
Every ingredient, especially those special products that claim to be beneficial to health, must be traceable and have a proven provenance. The potential allergens must be identified and specific terms (not vague terms) must be used. The ingredients of washing powder must be accurately labeled, and certain details are mandatory requirements.
People only pay a premium for the product when they are sure that the washing powder is a high-quality ingredient and believe that the washing powder manufacturer has spent resources on research and development. In a market with such fierce competition within the detergent category, the perception of quality is a key factor.
  1. Unique selling point
Unique selling point is what makes a product different from and superior to competitors, so being able to define your unique selling point is important because it can provide a convincing case to many audiences. Distributors of washing powder must know that they can let retailers buy your products. Retailers need to know that your products are attractive to people shopping in their stores, and consumers need to persuade consumers to put them in their shopping carts through the appearance, packaging, location, and pricing of your brand.
What makes your laundry detergent brand unique? What do you stand for? In the specialty product business, most washing powder manufacturers started their business because they strongly wanted to create new products to meet demand.
These characteristics are likely to apply to your product, but pushing them at the same time and trying to provide everything for everyone will dilute the information. This will weaken your brand. You cannot represent everything, so you must choose a clear message that retailers and consumers can hear clearly.
An experienced detergent distributor will contact the store to find out which works in the workshop. Some marketing concepts may be feasible in theory, but lose power after the product is placed, so it may need to reposition or reposition marketing. This unique selling point is valuable at all sales levels, because it fills retailers and A gap that is easily identifiable by consumers seeking assurance.
  1. Pricing of washing powder
The pricing strategy must be negotiated, taking into account the end user's cost and manufacturing cost, and taking into account all stages in between.
As a general rule, detergents make money for detergent suppliers by selling large quantities of products at low prices or selling small quantities at high prices to obtain greater profits.
However, depending on the nature of the product, there are many different ways to enter the market; where you plan to retail it and how you will promote it. Using a distributor is a valuable way to enter the market and benefit from the distributor's comprehensive understanding of the competition, so you can set your pricing accordingly.
Remember that different washing powder retailers have different working parameters; discount stores obviously seek to provide products at low prices; independent specialty stores may prefer exclusive and high-quality products; multiples may have similar products that compete on price but Cater to different tastes and so on.
  1. Distribution and availability of distributors
Retailers provide far more products than their shelf space. Any decision they make about the allocation of valuable space must be well thought out, and they are overwhelmed by the washing powder manufacturer/washing powder supplier, asking for a list of their stores.
Working with detergent distributors is the advantage of getting your products on the shelves; monitoring success; assessing future inventory levels and handling warehousing and logistics. It can also simplify administrative work; order processing and let you know about promotional tools that are cost-effective for your brand.
It is natural to choose a washing powder distributor with a multi-store principle; but don't forget the possibilities of convenience stores, service stations, and independent retailers.
Consumers who are loyal to your brand will naturally look for it. For example, when car owners refuel their cars, they always refuel at the same gas station. Consumers are habitual creatures, so you can use this human trait to make it work for you. New products must work harder to change the way customers buy regularly, but once brand loyalty is established and maintained, they will always choose your brand.
  1. Promotion
Promotional methods include advertising and in-store offers. You are fighting for attention and satisfying the needs of shoppers.
In many cases, your product may actually make shoppers aware of a need they did not realize. This is true for many specialty products, especially those that contribute to a healthy lifestyle. Sales and marketing plans that motivate new customers and build brand awareness should also create buybacks. Brands must resonate with consumers in order to gain loyalty and repeat purchases.
In-store marketing is crucial-how you price, position, and promote products. Laundry powder suppliers need to consider:
1. Provide incentives to encourage detergent distributors, retailers and consumers to buy your brand.
2. Let consumers clearly understand how your product meets their needs.
3. Ensure strategic floor, shelf or refrigerator space-and cost-effective impulse buying locations to boost sales.
4. Creative promotional activities to reward, motivate and entertain your customers
 
 

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