Washing powder retailers need "secret weapons"

POSTED ON 07-Dec-2021 BY AOGRAND

Washing powder retailers need "secret weapons"
It's not uncommon to encounter self-operated laundry detergent retailers who try to follow the "master everything" strategy. Unfortunately, this method does not work well. There are too many smart and aggressive detergent retailers who provide their customers with superior shopping options in terms of assortment, price or service, while being competitive in at least the other two aspects.
Adopting specific marketing and operating strategies can provide these washing powder retailers with a competitive advantage, thereby adding value to the products they sell and distinguishing them from their competitors in a significantly superior way.
This ability to focus resources on a single strategic direction is an important reason for the success of some washing powder retailers and the failure of others. Successful laundry detergent retailers know where they are going and how to get there. Others lack a viable strategic plan to achieve their goals, and end up being mediocre in all aspects-it is impossible to distinguish them in the mind of the customer or to meet the customer's needs.

Secret weapon
Once you have carefully considered the classification, price and service (see Retail Competition Strategy); you need to go further to develop a strategic framework for your laundry detergent distributor business. You need to add your "secret weapon". This is a "secret weapon" that only your store can provide but other stores cannot. A less inspiring name is "unique selling proposition," and you will find many articles about it online.
In fact, no matter what you are as a retailer or distributor or what products you sell, you need to have some kind of secret weapon. Otherwise, your retail business will be the same as all other self-operated retail businesses that sell similar products and compete in the service sector. Customers will have no compelling reason to shop at your washing powder retailer because they don't know which needs it can meet their needs.
This means that you should choose your secret weapon based on the needs of your customers. When you decide, keep in mind the important lesson of Marketing 101: Customers never need to buy drill bits, they need to buy holes. In other words, their obvious needs always have a deeper level.
For example, if you run an optical shop, your secret weapon may be that you are a craftsman who can customize glasses. Not only can you talk about “glasses”, you can also talk with customers about “unique, hand-made frames that show your unique personality.” This statement not only meets the surface requirements (ie glasses), but also meets the deeper needs (ie Personalization)-This is what the retailer’s secret weapon can effectively provide.
The biggest question now is whether enough customers need washing powder and the "secret weapon" at the same time to make a washing powder retailer successful.

Draft Strategic Framework
The following is not a complete strategic framework for the self-operated washing powder retail business, because it does not describe the secret weapon of washing powder retailers, but it is a good first draft.
"My store will compete with other stores in the market in terms of price, but I will not meet the discount store prices. I will regularly shop from my competitors and make sure that my price will not be higher than the lowest price in the market. More than 20%."
"I will carry washing powder products that are important to my customers. The basic products will never be out of stock, but I will not lead any product categories."
"I will earn my profit by providing the best'extra miles' service they can find and really make my customers feel affordable. This will include detailed product knowledge, amazing in-store experience, after-sales service, free delivery Goods and the correct return policy."
If your washing powder retail business is to be successful in any particular area, you cannot assume customer behavior based on media reports or overall survey results. Instead, you must really understand your potential customers, especially their needs and how to reach them.
Are there enough customers in your market area who need both your products and the deeper needs that your secret weapon can provide? Making your business unique is not easy, but it is essential to your success.

Excellent supply chain
Of course, to run a washing powder retail store well, you also need a strong supply chain. The most important one is the washing powder supplier. Here I recommend a reliable washing powder supplier-AoGrand Group
 
As a world-renowned washing powder supplier, we have good innovation capabilities. AoGrand Group continues to develop new sales areas and sales models to help customers develop and surpass the original sales thinking, and bring customers a new sales experience and service system. The company adheres to the business philosophy of "creating a brand with quality, seeking efficiency with management, and seeking development with innovation". From the source to control product quality, whether it is product packaging or raw material procurement, to product monitoring, we have adopted more refined control.
 
On the basis of existing products, we have also developed environmentally friendly products, leading the trend and direction of the pesticide industry. AOGRAND Group has the best technical R&D personnel in the industry, completely independent product research and development, and established a unique product style and brand image. The annual production capacity is up to 3 million pieces, and different product specifications can meet the needs of different customers. Twenty years of professional daily chemical production, strong resistance to pressure, OEM/ODM services are available.
 

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