The development trend of washing powder distributors (2015-2027)Industry development trendThe global laundry powder market was valued at USD 133.3 billion in 2018 and is expected to reach USD 177.6 billion by 2027, growing at a compound annual growth rate of 5.2% during the forecast period.
Good hygiene activities are the first step towards health. Keeping clean is one of the most effective ways to prevent yourself and others from getting sick. Keeping the clothes we use clean is an important part of basic hygiene. Washing powder is used for cleaning, softening and color protection. It is added during washing, usually a mixture of chemicals. Consumers use these products every day. Detergent works by reducing the surface tension of water during washing. Due to the increasing demand in various industries such as textiles, restaurants, and hospitals, and the ease of obtaining goods through the development of new retail channels, the detergent dealer market is expected to grow significantly during the forecast period. Due to the overall growth of the tourism and healthcare industries, the demand for hotel and hospital construction is increasing. This provides greater opportunities for the growth of the industrial and institutional sectors, and ultimately strengthens the demand for washing powder used for washing clothes used in these industries. The financial status of consumers is also one of the reasons for the success of the detergent distributor market, especially in recent years, the middle-class population has grown with the increase in disposable income. This has resulted in products that people bought that were unaffordable in the distant past, but now they are affordable. Product innovation and the use of high-quality components are expected to provide new opportunities for the market. There are many detergent products that contain synthetic ingredients, such as phosphates. The use of phosphates in detergents is the main cause of water pollution. Therefore, consumers have urged washing powder manufacturers to develop safer alternatives. At the beginning of the 21st century, the first batch of "green" washing powder products entered the market. The use of green washing powder reduces the need for hot water and reduces energy consumption. Green washing powder does not contain any artificial additives, which helps prevent skin allergies and other diseases caused by traditional washing powder. Compared with other alternatives, these products are more soluble and efficient in water. Most manufacturers are focusing on developing green laundry products that incorporate biodegradable ingredients such as coconut oil, natural washing soda, mineral solvents and plant additives. These factors have promoted the growth of detergent distributors, and it is expected that there will be significant growth as expected. Continuous improvements in product features, quality, and appearance, and consistent strategies to provide the best consumer experience through continuous feedback, have led major players in the laundry powder market to maintain consumer-centric laundry powder products. For example, double-effect washing powder, which protects the color of clothes, has a pleasant smell, and is affordable, makes its debut in this market. In order to retain and attract customers, many washing powder manufacturers and washing powder distributors offer discounts as well as a large number of advertisements and eye-catching packaging to obtain large amounts of sales. However, the increase in the supply of counterfeit products with rising prices has affected the balance of the market, which has become a constraint on demand. The preference for scented laundry care products and green products is increasing, and new product development is gaining market recognition and promoting the growth of the laundry care industry. As a result, detergent distributors prefer laundry care products with unique smell, quality and preferential prices, so that they can distinguish their products from their competitors, and also help detergent distributors to obtain more profits.
Detergent powder market by productThe washing powder market is mainly composed of washing powder, liquid detergent and fabric softener. In terms of product type segmentation, washing powder occupies a dominant position in the market. Because washing powder is very user-friendly, it is suitable for all washing systems, including washer dryers, hand washing, laundromats, etc. Washing machines and dryers are the most popular way, and washing powder occupies a large proportion in each field. The washing powder market is relatively affected by the detergent decontamination performance and product efficiency of the regional market. The Asia-Pacific region has been the market with the largest consumption of washing powder in recent years and is expected to become the largest regional market as expected. Due to the ease of use and waste reduction of liquid detergents, people’s awareness of liquid detergents continues to increase, which has increased investment in developing markets such as India and China, thereby boosting the liquid detergent market in the region. Compared with traditional washing powder, the application of liquid detergent makes users more convenient and comfortable. In recent years, consumers have turned to more environmentally friendly products. About a quarter of consumers around the world prefer detergents that do not contain harsh chemicals. Together with powder and liquid detergents, fabric softeners are used to soften clothes, making them easier to iron by reducing wrinkles on clothes. Fabric softeners also help reduce the abrasion of fabrics with shape-retaining properties and provide fresh smells to clothes, which helps increase the demand for fabric softeners in the laundry powder market.
Brand promotion has played an important role in the rapid development of the industry and the increase in the entry of washing powder in ancient markets around the world. Effective packaging of products is also a key promotional strategy, such as large packaging can help long-term savings or small packaging can also help satisfy consumers with limited budgets. There are also affordable refills on the market. Concentrated washing powder packaging is also one of the packaging types that help promote market development. Most of the packaging of washing powder products is made of non-recyclable plastic, which has a harmful effect on the environment. Market participants are now taking action for this and focusing on the development of environmentally friendly packaging, so this will attract more customers while helping to protect the environment.
Division of Distribution Channels in the Laundry Powder MarketThe detergent dealer market is mainly driven by offline networks, as household cleaning products have higher sales through supermarkets and convenience stores. However, the increased awareness of e-commerce has promoted the development of the industry. E-commerce offers many advantages, such as offering a variety of commodities, a variety of choices, and less time consumption. Washing powder manufacturers have taken over a wider customer base through online distribution channels, which has further promoted the growth of the washing powder market. In recent years, consumers’ online consumption has increased significantly, which has actually increased the online sales of home care products, including laundry care products. In addition, the rise of numerous door-to-door grocery start-ups has boosted the online market for laundry detergent distributors.
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