Wholesale washing powder directly from washing powder manufacturers, a new way for retailers

Wholesale washing powder directly from washing powder manufacturers, a new way for retailers
The traditional relationship between washing powder manufacturers, washing powder wholesalers and customers has changed for some time. The wholesaler used to be the final link in the chain and the key link between the manufacturer and the customer. The situation where detergent manufacturers sell products directly to customers is an exception rather than a rule. Instead, wholesalers act as brokers and they buy products in bulk for resale, which results in the end customer buying at a higher price. Is it time for this situation to change?
 
As the world becomes bigger, cooperation with wholesalers is necessary. In order to establish contact with customers, manufacturers need a lot of complex infrastructure, which is difficult to obtain and more difficult to maintain. Using an intermediary is usually the only economically feasible way to introduce a product to the target group. Wholesalers are connecting solutions with human resources, support systems, and usually retail space.
With the advent of broadband Internet, the expansion of e-commerce has also followed. Extensive online retailing has gradually changed customers' perceptions of the trade chain, including the relationship between washing powder manufacturers and washing powder wholesalers.
Digitalization has led to a shift to a customer-centric business model, and the role of detergent distributors is no longer inevitable. Manufacturers continue to adopt the B2C model to reduce costs, increase profits, and enhance customer user experience. This approach leads to broader expansion and more buying options, bringing different benefits to customers, resulting in stronger relationships and deeper brand loyalty.
 
Retail purchase and direct purchase from washing powder manufacturer
Retail procurement and direct procurement are two different categories. The first option means obtaining goods through retail stores and/or wholesalers. Direct procurement refers to direct transactions with manufacturers. Both solutions have pros and cons, depending on a variety of conditions, including the type of product.
 
What is retail purchase of washing powder?
Retail laundry detergent can pass through one or more distributors before reaching the customer. The supply chain is based on the connection between wholesalers and distributors, each of which usually increases costs.
At the same time, retail laundry powder suppliers can provide consumers with a wider selection of products based on parameters such as quality, price and style.
Retail shopping can provide a more personalized experience, allowing customers to compare products and search for alternatives before making a decision.
Purchasing goods from wholesalers and retailers also eliminates transportation and other related costs.
 
What is direct purchase?
Buying directly from the manufacturer means bypassing the entire supply chain, thereby eliminating additional costs between middlemen. This is a more economical alternative, but consumers usually have fewer options. In the old model, compared with the profit of washing powder wholesalers, the profit of washing powder manufacturers is usually only a small part. They also need to verify established retailers to gain recognition and drive sales. The elimination of middlemen brings a significant advantage of direct purchase-lowering the initial price. Nevertheless, customers still need to calculate everything from transportation, warehouse handling and packaging to retail display and marketing.
 
How to use washing powder wholesaler?
Purchasing directly from manufacturers has a surplus of advantages; however, in some cases, it is still more efficient to hire wholesalers and use existing infrastructure.
1. When neither the manufacturer nor the customer has sufficient infrastructure and/or management expertise. In this case, the difficulty may outweigh the advantage of the lower initial price.
2. When the manufacturer's trade model is based on large quantities of bulk goods, retailers cannot sell within a reasonable time frame and/or have to store them in external warehouses with high storage costs.
3. When the delivery of goods takes a long time and fees and tariffs increase.
4. When the wholesaler's price is significantly lower than the direct purchase from the manufacturer, the bulk discount is larger.
Therefore, buying directly from the washing powder manufacturer is a convenient and economical solution, which can avoid the additional cost between middlemen. Retail shopping provides more choices and the benefits of more choices. Every potential customer has strong pros and cons in terms of transportation, customs, and other related expenses.

Would it be better to buy directly from the manufacturer?
Buying directly from the manufacturer is good for both parties. Manufacturers of washing powder can take advantage of the many advantages of directly connecting with people who want their products.
In addition to increasing profits, direct relationships can also build stronger connections, have the opportunity to provide an excellent user experience, and increase brand awareness. Customers have the benefit of choice. Under privileged conditions, they can access specific items that may or may not be in the store. Washing powder manufacturers can provide instant access to various stocked washing powder products that are immediately available. This allows customers to compete in a broader market, including products that wholesalers consider not of interest—usually more mainstream and general-purpose—products.
Sales representatives can have a significant impact on the final price. According to experts in the washing powder market, the benefits of using regional sales representatives largely depend on the region represented. The customer is obliged to accept the quotation from the designated representative, which sometimes leads to higher prices. In this case, the real loser is the company itself. It is for this reason that many washing powder manufacturers are now turning to establish their own branches overseas as a functional solution while also reducing transportation and customs costs.
For example, for customers from Saudi Arabia, the United Arab Emirates and even Jordan, it is obviously a convenient choice to buy detergent or washing powder directly from China or through wholesalers.
However, buyers from Kenya may also be surprised to find that purchasing directly from a Chinese manufacturer instead of using its branch in Angola, Tanzania or Ghana, or an intermediary that delivers goods from India or Malaysia, will get more benefits. . Local infrastructure and traffic conditions can significantly increase the price of inland waterway shipping, making it less economical than ordering from overseas. The possibility of online retail greatly simplifies the direct purchase process, from finding the right manufacturer to all communication levels.
 
When considering buying directly from a washing powder manufacturer, it is best to ensure that they have sufficient experience, as well as appropriate infrastructure and staff expertise. This will help prevent or minimize possible problems with quality, reliability, shipping, and deadlines.
 
Choosing a good washing powder manufacturer
AoGrand Group was established in Nanjing in 1992 and has been China's leading consumer goods manufacturer and daily chemical product manufacturer for nearly 30 years. The AoGrand Group now has a global sales and marketing team of nearly 1,000 employees, and a modern new integrated daily chemical factory of 700,000 square meters, including a series of independent factories. In addition, its Nanjing headquarters has more than 400 employees and tens of thousands of square meters of modern office space. With the rapid development of e-commerce in China, the cGMP-certified AoGrand Group is also equipped with a global service team composed of more than 600 sales support personnel, and has offices in more than 10 countries/regions around the world, able to satisfy customers anytime, anywhere And ensure the business success of partners.