How to start a washing powder distributor business in Kenya

How to start a washing powder distributor business in Kenya
Due to the simple manufacturing process involved, developing a laundry detergent distributor business in Kenya is one of the most reliable business options. The washing powder market is a segment with significant growth potential in the global fast-moving consumer goods market. As a consumer product, people use it for clothes, hand washing and kitchen utensils every day, and there is market demand throughout the year. In addition, entrepreneurs can develop detergent manufacturing business through moderate capital investment.
The per capita consumption of detergent in Kenya is approximately 2.7 kg per year, compared with 3.7 kg in Malaysia and the Philippines, and approximately 10 kg in the United States. In addition, the global laundry powder market is expected to grow steadily in the next four years, with a compound annual growth rate of over 8% by 2021. Seeing the huge growth potential of the laundry detergent industry in Kenya, we would like to introduce in this article how to develop a laundry detergent distributor business in Kenya.

The Kenyan laundry detergent market can be roughly divided into the following market types: low-end, mid-end and high-end. It is one of the largest categories in the fast-moving consumer goods industry in Kenya, second only to edible oil and biscuits. Rapid urbanization, the emergence of small packages and pouches, a wide range of choices, health awareness and a desire for a better life are some of the reasons for the growing demand for laundry detergents for commercial and residential purposes around the world. Every family has different laundry needs, so each detergent need is unique. Therefore, it is important to determine the correct type of powder you plan to manufacture while keeping your business plan and budget in mind.
 
The following is a classified list of laundry detergent wholesalers in Kenya:
Kenya Power Washing Powder Wholesaler
Kenyan Phosphorus-Free Washing Powder Wholesaler
Kenyan light laundry detergent wholesaler
Kenya fabric soft washing powder wholesaler
 
What do you need to prepare for the smooth development of washing powder distributor business in Kenya
Washing powder formula: The manufacturing of washing powder is not that complicated, and different ingredients need to be mixed in the correct ratio. Each detergent manufacturing company in Kenya has its own customized formula, which can be made according to your target market.
Budget for laundry detergent business in Kenya: For example, the budget of a medium-sized Kenyan laundry detergent manufacturer with an area of 1,000 square meters, remember that the minimum budget is US$500,000. This is because there are a large number of competitors in the laundry detergent distributor industry in Kenya, so certain marketing costs are required. Specific costs include: manufacturing unit rent, raw materials, brand promotion costs, staff costs, equipment procurement costs, advertising costs, insurance fees, and various license and registration fees.

If you want to successfully develop laundry detergent distributor business in Kenya, you need to develop a reasonable business plan.
Before starting the detergent manufacturing business in Kenya, a lot of market research and a sound business plan are required. The business plan should be able to include your company’s mission statement, budget, and target market. The following are some of the most important elements that should be included in the business plan of the detergent business: target market, cost and source of raw materials, factory capacity and machinery cost, capital investment, management structure, market strategy, detergent manufacturing process, detailed financial plan . Incorporating all these important aspects of your business plan can help you control your expenses. It can also help you understand where you intend to spend all your funds and how you will achieve your business goals.
 
Building a brand
Knowing your target market makes it easier to adopt a brand strategy for your laundry detergent. Some consumers distinguish various brands by looking at various ingredients, while others focus mainly on packaging. In addition, a single brand usually comes in multiple forms: liquid, powder form or single dose, requiring different technologies for each form. In addition, think of some eye-catching and unique business names that best suit your laundry powder manufacturing business. Ultimately, it is your brand, and you want it to reflect your vision and values. Create a unique brand logo that appeals to the public and emphasizes your core values.
Decide the price carefully
Estimate your annual production costs, keeping in mind the costs of raw materials, marketing, labor, and maintenance. According to your target market and product, you must determine the price of washing powder. In addition to financing and depreciation costs, other parameters must be considered, such as lease costs, management expenses, marketing and distribution expenses. It must also be considered that the price of some raw materials may increase in the later period, so you cannot change the product price every time, nor can you sell your washing powder at a loss. Therefore, before setting pricing, one must also carefully consider potential price inflation. Although Kenyan laundry detergent distributors are profitable, there is still fierce competition from various major brands. Therefore, all the above factors should be taken into consideration to price the products accordingly. Learn more about the prices of competitors in your area, and then set prices based on your sales strategy.
 
Washing powder production waste treatment
As a synthetic product, washing powder poses a serious threat to the environment. The phosphate used to make these washing powders is a source of pollution in this area. In addition, a large amount of industrial waste faces the problem of safe disposal. These wastes pose a lot of health hazards to the surrounding ecosystem and also cause serious pollution.
 
Laundry powder advertising business
Product promotion plays a vital role in the success or failure of an enterprise. Now, you can advertise or promote your washing powder through a variety of media, and you can reach the largest number of people. Since Kenyan laundry detergent distributors are a consumer goods business, a lot of media promotion is needed to establish a brand. First, you can focus on targeting the local market, and then consider expanding your business to nearby areas.
Focus on a company website that details your organization and products. Choose different marketing strategies, such as traditional print and TV advertising. Successful marketers also use social media to increase the visibility of their company's laundry detergent brand in order to win customers' trust in your brand.
 
Washing powder seller
By this time, your product can be legally launched on the market, so far, all the hard work is worth it. One way is to focus on making the most of your B2B channels. Establish a strong network of detergent distributors in Kenya. Do some outdoor media activities. Hiring a commission-based sales representative can help increase sales. In addition, please make sure that your products are available at all retail counters in the area you serve.
You can also offer discounts to washing powder retailers at the beginning so that they only sell to customers or at least introduce your products to customers. Offer some benefits or discounts to shopkeepers to increase your sales, such as short-distance domestic or international travel, free supply of your products throughout the year, etc.

Recommend high-quality washing powder suppliers
As the core brand of AoGrand Group, JOBY washing powder brand was established in 2010, and its products have obtained ISO 9001, ISO 14001, OHSAS 18001 management system certification, as well as CE, FDA, EPA, cGMP, GMP, NDC, MSDS, SGS. After more than ten years of development, JOBY has become a well-known brand of washing powder at home and abroad, and its washing powder products are exported to more than 150 countries and regions. It is a first-class manufacturer and supplier of washing powder in the world.
 
On the road of development, JOBY focuses on helping families all over the world solve the problems of viruses and bacteria, and is committed to scientific research. At present, we have successfully developed cost-effective household and consumer products such as hand sanitizer, disinfectant, disinfectant wipes, washing powder, soap, detergent and so on. Our best-selling product JOBY Natural Washing Powder contains natural plant extracts, which can be washed directly without damaging clothes. It is environmentally friendly and safe, making the washing process faster, safer and more efficient.
 
With the outbreak of the global epidemic, JOBY has become one of the most popular washing powder brands in the world, and it is also one of the largest domestic washing powder wholesalers in China. In the future, JOBY will continue to escort global family health and create a cleaner, safer and healthier home environment.